A thought on toys and marketing aimed at girls.

I guess toy commercials have been targeting girls this way forever, but to be honest, I never really thought much about it until recently.

I record most of my favorite television shows on my DVR, so I usually get to speed through the commercials, which means I rarely see toy commercials. The only time I ever encounter them is when I’m watching recorded episodes of Teenage Mutant Ninja Turtles that air on Nickelodeon.

When the first commercial break came up, I checked my phone instead of fastforwarding to where the show starts back. What I saw when I looked up from my phone was a commercial aimed at girls for some sort of “High School Monsters” dolls. They had huge heads, with giant eyes, but had slender, “shapely” bodies, all posed in somewhat provocative stances. It seemed a little… weird. And wrong. Continue reading

Advertisements

So, Michael Bay’s Teenage Mutant Ninja Turtles…

520200-25_michael_bay_super

If you’re not an obsessive fanboy like I am, then you’ve probably not kept up with all the news surrounding the newest Teenage Mutant Ninja Turtles movie. It’s been the target of a colossal amount of scrutiny for more than four years, largely because of the Hollywood names associated with it.

Michael Bay, best known for directing the recent slew of Transformers movies, has a poor reputation among the geek elite. When his name is mentioned, a collective groan can be heard across the internet, as if millions of voices suddenly cried out in terror. And while this new TMNT movie is not directed by Bay, he is credited as a producer, as his company, Platinum Dunes, is producing the film. Continue reading